Our Experience

All members of The ROIG Group held significant leadership roles in transformational efforts within large organizations. The collective 300+ years of expertise in virtually every aspect of business transformation sets The ROIG Group apart from a traditional consulting engagement.

Peggy Munnagle

Strategic Marketing and Customer Insights

Contact Peggy

Mobile: 262.347.5359

peggy.munnagle@theroiggroup.com

Peggy Munnagle is an accomplished marketing professional, strategic thinker and business leader experienced in building nationally recognized brands, uncovering actionable customer insights, and growing new business opportunities in retail and consumer packaged goods.

At The ROIG Group, Peggy provides brand and business strategy & planning consultation, expertise on customer insights and data mining, value prop development, and interim Marketing executive services.

Professional Highlights

A sample of Peggy's recent work at The ROIG Group includes:

Uncovered key consumer insights leading to reallocation to higher ROI marketing investments and development of influencer program for supplement manufacturer
Customer segmentation and value proposition development workshops for mobile communication start-ups
Interim marketing executive at international specialty retailer

Prior to The ROIG Group, Peggy was Vice President of Marketing Communications at Kohl's and was central to the launch of two high profile brands – Simply Vera/Vera Wang fashion line and Food Network consumer and kitchen products. She also led the company's national Hispanic marketing communications planning, expanding beyond local markets.

Before Kohl's, Peggy spent 8 years with Best Buy leading several marketing, brand and merchandising initiatives. For the entertainment businesses, she initiated a pilot loyalty program with a strong focus on frequency and profitability which expanded into the store-wide Reward Zone® program. She then led the buying and merchandising for the fast-growing and evolving Movie business at Best Buy.

Peggy was also instrumental to Best Buy's consumer innovation work, leading in the development of the customer centricity concept development process – helping to evaluate new concepts and ideas with insights from consumer segments and employees.

She started her consumer marketing career at Pillsbury, honing her product management, positioning, market research and marketing communication skills within the consumer packaged goods arena.

Academic Background

Peggy is a graduate of the University of Wisconsin-Madison where she earned a BBA in Marketing. She later received her MBA from the University of Michigan.