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Are You a Balanced Leader? Developing Cultural Agility | Part One in our 4 Part Series by Jaime Ehrh
Leaders today need to master a number of skills to be effective. 4 Themes stand out: Cultural Agility Political Savvy Leadership Presence Technical Abilities People who are strong in Cultural Agility have the ability to influence change while exhibiting the desired values and philosophy of the company. They do so by building trust, by maintaining a strong customer-focus, employing integrity and ethics, and ultimately managing vision and purpose. How much does trust really m
Is your customer segment strategy aligned with your brand? by Peggy Munnagle
In the famous words of Peter Drucker “The customer rarely buys what the business thinks it sells him.” Strong brands have very clearly defined customer segments and powerful brand promises that strongly appeal to those segments specifically. The best brands clearly offer an amazing value proposition to a defined audience (or segment of the population) and then become a favorite of that group; this segment of customers often feel like they are part of a group that uses and i
Five great business books you may have missed (or forgot about) - The ROIG Group
#5 - Pitch Anything by Oren Klaff Rarely does a business book read like an engaging novel, but this one comes close. According to Klaff, creating and presenting a great pitch (or any form of persuasion) isn't an art--it's a simple science of setting the frame and creating novelty and intrigue. His book is populated with engaging stories that bring to life his process which can sometimes distract from his main points but definitely leaves an impression. Klaff introduces the S
