Two US retailers have a clear competitive advantage because they clearly defined their “brand promise” and tailored their experience to a specific customer. Per a 2014 report on top retail brands by Interbrand, “Best Buy was the second most valuable retail brand in the US after Walmart in 2009. Consumer electronics was the fastest growing retail sector, with Best Buy far out front. By 2011, weakening sales and online competition chipped away at the company’s dominion and by