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The Critical First Step of Innovation: Win over your internal customers
Innovation. It’s one of the hottest words on the lips of CEOs around the globe. “Innovate or die” is a mantra most senior leaders must live by, especially as competition heats up and business models shift. With today’s customers having full access to information anytime from anywhere, these well-informed customers have expectations that are constantly updating. This new customer norm (and the entrepreneurial companies who quickly capitalize on them) is driving the need to i
