ANALYTICS AND INSIGHTS

DATA STRATEGY

BUSINESS UNIT PERFORMANCE INSIGHTS

MARKETING AND CUSTOMER ANALYTICS

TECHNOLOGY MANAGEMENT

We believe that to develop great strategies you need a blend of art and science as well as experience and mastery.  Well-structured data is at the heart of the science, while mastery turns raw data into insights and experience transforms insights into strategic action.  Our analytics can help you can optimize capabilities, uncover new innovations, and grow your people as well as your business.

  • Strategy Assessment

  • Analytics Infrastructure and Technology Integration

  • Data Governance Structure (Single Source of the Truth - SSOT- and controlled variations of it)

  • Data Science Capabilities and Resources

  • Data Access and Organizational Management

 

The ROIG Group can help you clarify the primary purpose of your data, and guide you in your strategic data management.  We help you balance your overall strategy, regulatory environment, the data capabilities of your competitors, and the maturity of your data-management practices so that you can structure, analyze and use your data as an offensive weapon.


 

 

DATA STRATEGY

 
  • 5 Why's Analysis

  • KPIs ("Metrics that Matter") and Dashboard Architecture

  • Financial Modeling

  • Performance Modeling

  • Reporting, Scoring and Action Planning

  • Team coaching

 

"Analysis paralysis" is a common problem among business leaders and team members in light of all the data and information available.  That is why it is critical that leaders (and your teams) are able to identify the metaphorical big rocks from the small pebbles to ensure that you are prioritizing actions and focusing efforts in the areas that will make a material difference to the success of your business.  We can help you ask the right performance questions, model your data to create action-oriented reporting and insights, and coach your team members to be able to set and reach realistic stretch goals.

 


 

BUSINESS UNIT PERFORMANCE INSIGHTS

 
  • Customer Data Architecture

  • Customer Data Modeling - 360 degree view of your customers

  • Customer Segmentation and Clusters

  • Customer Lifecycle Management 

  • Quantitative and Qualitative Research

  • Digital Strategy and Capability Build

  • Marketing and Promotional Effectiveness

 

Structured data + customers + right questions = rich insights. We can help you uncover unmet needs among your customer segments, and understand how they behave, and know why they do what they do so that you can predict future actions to drive longer lasting, more profitable customer relationships.


 

MARKETING AND CUSTOMER ANALYTICS

  • Data Architecture Design

  • Technology Assessments

  • Initiation and Project Charter Development

  • Vender review and RFP development

  • Project Management

 


 

We can help you access, partner, design, launch, and leverage new and emerging data capabilities.  We simplify and prioritize the maze of technical opportunities specific to your data strategy, allowing you to accelerate your readiness plan.

 

TECHNOLOGY MANAGEMENT