Dan Moe


Dan brings together a unique blend of practical merchandising, retail systems, and process development knowledge that can build a strong foundation for any retail organization.  He is adept at matching diverse customer expectations with multi-million-dollar merchandise lines, and passionate about translating today’s rapid and complex technological advances into merchandise selections that are truly compelling to customers.


At The ROIG Group, Dan leads the Merchandising Effectiveness practice which includes the development and assessment of a retailer’s category strategy, assortment management, financial and business management processes, merchandise planning, advertising and pricing. 


A sample of Dan’s recent work at The ROIG Group includes:

  • Serving as a merchant advisor to the president and board of directors of an international electronics retailer

  • Delivering portfolio management methodology, role, and intent to a leading U.S. retailer

  • Merchant training (assortment, financials, forecasting, vendor management, promotion planning) delivered to multiple retail clients


Professional Highlights

Prior to The ROIG Group, Dan was a vice president of merchandising at Best Buy, the world’s largest retailer of consumer electronics.  During his tenure, Dan was responsible for a number of product categories including audio, cellular, digital imaging, and mobile electronics. Dan also served as the vice president of merchandising for Best Buy.com during its development and launch. As the vice president of pricing and merchandising operations he drove standardized processes across the merchant team and led the implementation of advanced pricing tools which accounted for hundreds of millions of dollars in benefits.  He has also held retail leadership positions at a variety of other retailers, including office products and pharmaceuticals. 


Dan’s passion in retailing extends beyond the practitioner role. He serves as an adjunct faculty member at The University of St Thomas where he shares his experience in the Mini Masters of Retailing program. He has also published Retail: the Art and Science, a work focused on the fundamentals of retail and merchandising. The book has been used by many retailers as well as schools as a text for merchant and general business education.


Academic Background

Dan is a graduate of the Northeastern Illinois University.