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Joe Thull


Joe Thull has a proven track record of creating strategies and building teams to deliver results, spanning more than 20 years in the areas of technology, retail, services, innovation and strategy leadership.  Joe’s business and technical teams have driven innovative business models and scaled businesses within large organizations. His practical approach blends innovation principles within the business reality to accelerate profitability growth.


At The ROIG Group, Joe leads the New Business Development practice.

Professional Highlights

Prior to The ROIG Group, Joe directed Best Buy’s Enterprise Service Capability, leading development efforts and new business activity for the Geek Squad where he developed the initial concepts to take Geek Squad outside of Best Buy via standalone stores and new partnership models.  Working alongside EVPs and C-Level executives, Joe facilitated, designed and aligned strategic roadmaps to accelerate Customer Centricity, International Expansion and an embedded Innovation Methodology. 


Prior to Best Buy, Joe worked with Digital River to launch new initiatives in Digital Music Services and develop new channel programs in the Government & Education sectors. Joe also co-founded FileLink Corporation, a high-tech mass storage solution within the Radiology sector of the Healthcare Industry.


Academic Background

Joe is a graduate of St. Cloud State University and holds a bachelor’s degree in Psychology and Business Management.


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