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Define what each of your retail categories does best to maximize your collective category potential
Every retailer has a vision of what it wants to be and where it wants to go. Some strategy roadmaps are crisper than others, but everyone has at least a “fuzzy vision” of what it wants to be famous for: customer service, product selection, innovation, profitability, growth… But – at the risk of sounding like we’re minimizing the importance of strategy – that’s the easy part. What’s hard is getting there. It’s hard because it means saying “yes” to some things and “no” to other
